Google Always-On Local Results

A bit worrying this one, as we’ve experienced decidedly mixed results with Googles ability to identify IP and target adwords ads appropriate. Frankly, it sometimes works and often is a disaster causing hours and hours of black-box diving to figure out just what the hell that franchise in Salt Lake City is doing to see Chicago ads.

But, looks like Google is going to set this IP targeting to always-on for all content (logged in or logged out of your Google account).

http://www.youtube.com/watch?v=-4G0MahBMpQ

Straight from Matt Cutts. Which makes it the Google Gospel.

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Ionic Media is a full-service media planning and buying agency that focuses on general media, as well as online media. We are first and foremost marketers, who use media as tools to help us achieve our clients' goals.

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