Google Analytics gets smarter

Very useful additions to the already incredibly useful Google Analytics.

http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html

Among the additions:

  • tons more goals
  • able to set branding goals (page views per visitor etc)
  • AI that identifies major trends (300% increase in traffic from a source)
  • alerts to trends and custom events (awesome)

Very useful. And if you haven’t purchased a copy yet, you really should try Avinash Kaushik’s Web Analytics on an Hour a Day

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Ionic Media is a full-service media planning and buying agency that focuses on general media, as well as online media. We are first and foremost marketers, who use media as tools to help us achieve our clients' goals.

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