DIGITAL • DIRECT • SOCIAL • TRADITIONAL • PERFORMANCE

2010 was a “banner” year as U.S. Internet users eyeballed 4.9 trillion “display” advertisements. Conspiracy theorists might be interested to know that the Federal Government’s debt load increased by a similar $4.8 trillion. Coincidence?

Out of those 4.9 trillion display ads a little over a trillion of them were served up on Facebook, making them the first online publisher to pass the 1 trillion mark! Here were the top 2010 online publishers for ‘ads displayed.’

In other fun facts for the digital mind did you know that 20% of email sent by retailers is now opened on a mobile device?

Speaking of retailers, the Monday after Thanksgiving 2010 saw online retail sales top $1 billion for the first time ($1.028 billion according to comScore).

In fact, online retailers sold $142.491 billion worth of merchandise in 2010, up from $129.797 in 2009. A lot of that might be attributed to the fact that 84% of Internet users made at least 1 online purchase in the 4th Quarter of 2010. In 2009, only 69% of users made at least one retail purchase.

With business like this to help, the U.S economy has again reached its 2007 levels. To get back to those levels, we saw:

The Federal Funds Rate go from 4.5% to 0%

The federal government’s balance Sheet expand by more than $1.5 trillion

The printing of M2 money supply of around 1 trillion dollars

The expansion of federal government debt of 4.8 trillion dollars

Instead of the Digital or Information Age perhaps we should refer to our time as Trillionigital Age? For us marketers maybe we need to be thinking in the CPZ range – Cost per Zillions!

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James P. Burns  |  Email Marketing Manager

Sources:

http://www.internetretailer.com/2011/02/08/us-consumers-saw-49-trillion-web-display-ads-2010

http://www.nxtbook.com/nxtbooks/verticalweb/201102_InternetRetailer/#/14

http://www.internetretailer.com/2011/02/04/e-retail-grows-98-2010-comscore-says

A Bubble in Complacency By John Mauldin | January 29, 2011

Tags: Facebook, fun facts, online advertising

About Jim Burns

I have been online since the early 1990’s when I pioneered the use of the Internet as a private investigator using search and email. Moving to online advertising in 2000, I acquired new accounts for a small search engine before joining Overture, the inventors of pay per click advertising. As a Senior Inside Sales Representative for Overture, now Yahoo! Search Marketing, I acquired, built and managed the paid search accounts of several divisions of American Express, Hilton Hotels, La-z-Boy, Dupont, Adobe, Shell Oil, the CIA and many others. After 4 years, I moved from acquiring advertisers to finding and managing publishers for the Lead Generation operations of Traffic Marketplace, one of the Internet’s largest independent advertising networks. Today, I am the Affiliate Manager of Ionic Media’s growing performance marketing division – Digital Mind Factory. The team and I develop Lead Generation programs for Ionic Media clients like Bausch & Lomb and distribute and grow product offers for other clients like the Disney Movie Club. Contact me at jburns[at]ionicmedia[dot]com

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