Ionic Media Group’s very own Jeff Bender participated as a speaker at this past week’s OMMA Global New York, the semi-annual gathering of all MediaPost insiders, where international experts in the hottest online sectors — mobile, social, direct, and display will come together to discuss the future of marketing, media, and advertising.
Mr. Bender joined three additional global experts in a panel entitled: “The Lead is Just the Beginning — Optimizing Conversion.” Specifically, the panel of leaders discussed the evolving role of the marketing organization, and the need to focus beyond just lead generation, and more on targeted customer engagement and conversion.
“Finding prospects is job one, but many SMB companies do not have the available resources to manage the prospects through to conversion”, says Bender. “Our turnkey platform pushes prospects through the purchase funnel by determining the expected future value of each prospect and assigning the appropriate capital resources to nurture them through to acquisition. Our performance-based platform provides clients with all the technology to acquire, track and optimize across the entire acquisition process – traditional or digital.”
OMMA Global invited Ionic Media Group to speak based on the company’s track record working for Fortune 1000 brands. Ionic Media Group has built a reputation for innovation, thought leadership, and quantifiable results in the digital and traditional direct sales and marketing space.
Bender, Ionic Media Group’s Founder and Managing Partner, is a recognized expert in traditional and digital direct marketing category with more than 25 years of experience. Before founding Ionic, Jeff was a partner at The McKenna Group, running the media and entertainment practice. Previously, Jeff was at The Walt Disney Company where he was SVP/GM of Ecommerce for their Internet division. During his 5-year tenure with Disney, Jeff was responsible for pioneering their online marketing, media and ecommerce strategies.
Prior to Disney, Jeff held positions at Time-Life where he was brand manager in charge of their video and television division, and TV Guide, where he was Director of Marketing. Jeff started his career working for several direct marketing agencies including Corinthian Direct and Western Media Direct.
The conference took place on September 26-27 at the New York Marriott Marquis.