OBSESSED WITH RESULTS

So, you have an advertising budget for your product and have done all the research to figure out where to run your advertisements, how to disburse between Search, Display, etc.  Now how do you make these ads convert?

The Advertisement:

1. Text and Tone:  Create a strong CALL TO ACTION (this is the #1 most important detail).
   1. Use strong call to action phrases and words.  Examples include:
      1. i.      Free “ex. Get your free copy by clicking here…”
      2. ii.      __% off  “ex. Get 25% off your online purchase…”
      3. iii.      Make the offer time sensitive…”for a limited time only…”
      4. iv.      List cost – example – only $19.99 in bolded text and eye catching color.
      5. v.      New, Premium, etc.
      6. Graphics:
         1. Use graphics that catch the users eye.  Keep in mind that your advertisement is competing for the user’s eye.  If it is text heavy and not appealing to the eye it will be overlooked.
         2. Make sure ads load quickly.
         3. Keep the ad simple to read (i.e. average sized text), no shaky banners (most sites will not accept these and you may not want to be responsible for an epileptic seizure…seriously they become annoying more than anything else and don’t convert into a true sale.)
         4. Adding the touch of human faces to an advertisement also helps the user ‘connect’ with the offer on a personal level.  Remember – many people out there on the web are visual and the competition is fierce to capture their attention and lead them into action.

The Sales Process:

1. You have a click…now what?
   1. The same practice should be applied to your landing page and purchase process as it is to your advertisement.  The key points to focus on are:
      1. i.      Reiterating your offer.  The landing page content/offer should match the advertisement.  If it doesn’t, your messaging will not be clear and the user may think he/she  has landed on the wrong site or that the offer was bogus.
      2. ii.      Strong CALL TO ACTION! Keep that call to action in every step.  What does the user need to do?  Keep it simple, snappy and easy to do.
      3. iii.      Keep the collection of data fields above the fold of each page.  This reduces drop-off rates.  The easier you can make a process for a user the more likely they are to complete the process and not drop off.
      4. iv.      Short transaction process (shorten the amount of pages a user needs to go through in order to hit that oh so important ‘submit‘ button.
      5. v.      Provide a safe transaction zone for the consumer. (i.e. secured shopping).  If you intend to use any  user information for future promotions you need to be up front and let them opt in to this.  Transparency gains trust and hopefully this consumer will not be a one-time shopper but become a loyal customer, fan on Facebook, etc.

Andrea Cravitz
Client Account Manager
Ionic Media

There’s so many reasons why PageRank shouldn’t be a primary metric for SEO:

• Infrequently updated – Google updates the PR scores in the toolbar 2-4X each year on an unpredictable and unpublished schedule. The PageRank score you see today could be dramatically different than the PageRank Google’s using in ranking/crawling calculations.
• 1 of 200+ ranking signals – Google’s representatives have continually repeated that PageRank is just one of “more than two hundred” signals the engine applies to the rankings equation.
• Applies to pages, not sites – The PR score is based on individual URLs, not domains. Technically, there’s no such thing as a “PR 5″ website, just a website with a homepage URL that has displays “5″ in the toolbar.
• Imprecise – PageRank is a logarithmic score when fitted to a 0-10 value in the toolbar. We’ve estimated the log base around 8-10, meaning that a PR5 URL has 8-10X more PageRank than a PR4. Yet, there’s no granularity between values. One PR4 page might have 5 times more PageRank than another PR4 page, but the Google score won’t tell you until the log base threshold has crossed the next value marker.
• Intentionally Inaccurate - Google has been using toolbar PageRank to visually penalize pages and sites for buying/selling links for many years, but they readily admit they use this filter intermitently so as not to tip off spammers. Thus, we’re never sure when looking at PageRank whether a page/site has or hasn’t had its PageRank reduced and whether that does or doesn’t impact rankings (or the value passed by the non-manipulative links)

See more at: http://stracciafabrizio.wordpress.com/2010/06/14/pagerank-la-scienza-del-ranking-correlations/

Posted by MANAuthor on 18 June, 2010

As an internet marketer you know that your website is your bread and butter. It is where you convince site visitors to become buyers. It’s a complete no-brainer that a good website, that converts well, is absolutely necessary in online business. But having a great website is only one part of the internet marketing game. You also have to get people to visit your website if you want to make the sale. If you don’t have any traffic, then there won’t be any sales, ever.

Don’t underestimate the power of a good press release. Distributing press releases is so easy, the web is filled with sites for that purpose. Most distribution sites are free to use, but the better ones offer premium services for a fee. If your press release is well written, and the products you are offering are top notch, your press releases could get picked up by media outlets like Google News. If you’re lucky enough to have that happen, your site’s traffic could jump several levels in a day. So imagine what would happen to your sales?

One fast way to create traffic is by buying PPC traffic. Have a look at this Halloween Super Affiliate website

Start out with a small budget so you don’t spend too much. PPC campaigns can bring you lots of traffic if you set them up with the right key words and write good ads.

See more at: http://nightlights.biz/?p=7837