Where’s this all going?
Friday, July 2nd, 2010There are so many different types of “new media”. The question is “Where’s this all going?” Well, there are lots of probabilities, but all of them add up to another revision of the Internet called “Web 3.0″.
The nerds call it the “Semantic Web”. Business analysts call it the “Personalized Web”. This article from “How Stuff Works” suggests that “Many of these experts believe that the Web 3.0 browser will act like a personal assistant.” An article in PC Mag from 2007, recalls “To many, Web 3.0 is something called the Semantic Web, a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web. In essence, the Semantic Web is a place where machines can read Web pages much as we humans read them, a place where search engines and software agents can better troll the Net and find what we’re looking for. “It’s a set of standards that turns the Web into one big database,” says Nova Spivack, CEO of Radar Networks, one of the leading voices of this new-age Internet.”
So you know what? Its already happened. Web 3.0 is building 10X faster than Web 1.0 and Web 2.0. The telltale signs are the number of APIs out there from a site that just got acquired called Programmableweb.com. The crux of Web 3.0? A simple conversation between companies that goes a little something like “We love your application. I’m just wondering….Do you have an API?”.
What will rule with Web 3.0 for you and your company if you are an advertiser? The rule will be how helpful you can be to your customers with providing them with convenient data. I guess old fashioned customer service and care will become new again. Maybe Web 3.0 should be nicknamed “Back to the Future”!
Marie Smith
Social Media Manager
Ionic Media Group
