Tag Archives: Social Media

Meme-orable Moments

August 4th, 2011 by Janet Casamento

Here at Ionic Media, we pride ourselves on being up to date on the latest internet trends. Recently, two trends have caught our attention – planking and owling. Of course, we had to try them ourselves. Here’s a group of our staff doing our best planks/owls. How do you think we did?

Planking and Owling - Ionic Style!

Planking and Owling - Ionic Style!

Tags: Social Media, trends

Hanging Out on the Web Together with Google+ Hangout

July 19th, 2011 by Sandi Moxley

“Google+” is Google’s new and improved version of a social media network…. Like Facebook, only Google.

Currently, when I bring up Google+ into conversation, people either give one of two possible reactions: “huh?” or “what does it have that Facebook doesn’t?”. Now, I must admit I’ve been putting off doing my due diligence to research and learn about Google+.  I’ve been waiting around for everyone else I know to figure out the social network and get back to me. My waiting around paid off.

Over the weekend while on Skype, a loved one told me about a cool new feature of Google+ called “Hangout”. With Google Hangout you can video chat while simultaneously watching streaming videos together from YouTube. In essence, the two of us were hanging out at YouTube. Here the two of us are, in different countries watching “Llamas with Hats” and “Bootleg Fireworks”. Together.

Currently Google+’s (wait, how am I supposed to work an apostrophe into Google+?) Hangout is currently limited to just YouTube. So users can video chat, even in groups, while browsing and watching any of YouTube’s videos simultaneously. My brain imagines the next logical step to be to integrate more video streaming sites, for example Hulu. Imagine people in different locations “hanging out” at Hulu. You guys’d always be able to watch your shows together, no matter where anyone is.  So cool, right?

But I like to ask “what does it all mean?”.  So let’s take the mind game of fun a little further: Maybe hanging out at a specific site potentially evolves into hanging out on the internet, with groups moving around to and from various locations. Can this lead to people hanging out together, browsing, perusing, and looking around the entire web together? Imagine how we walk the streets, sometimes alone, sometimes with others, and translate this onto the World Wide Web. Just a thought.

Tags: Google, google hangout, Social Media, social network

Social Media Buttons 101: Following and +1’ing

June 3rd, 2011 by Sandi Moxley

Hi friends. Twitter recently announced the instant “Follow” button.  Paste it onto any website to enable Tweeters to instantly follow you without having to go find your profile on Twitter… Do you “like” this? Will you “share” it?  Will you be the “+1” to recommend it to your friends? How about following the “Follow” button? If any of these questions sounded Greek to you, or if you’re just looking to evaluate your button strategy, then examine the following for a greater understanding of the top social media buttons.

How It All Started

Remember back when there was just the Facebook Like button? The Like button started exclusively inside Facebook, and soon was being used as a free-for-all to “like” any and everything possible. Among many other likes on my personal Facebook page, I officially “like” that noise your tummy makes at inappropriate times. Don’t get it twisted though; this “like” button goes way beyond novel expressions.

One day, the “Like” button packed its bags and bravely ventured outside of Facebook to take residence on websites everywhere. Great success was found.

Search engines, such as Google, Bing, and Yahoo are constantly upgrading the ways that they filter results for internet search queries. As the Internet has become more social, so have the search engines. It is safe to say that social engagement has a sizable impact on search engine optimization. Search engines look at your webpage and assess how socially involved (and socially accepted) your page is, and rank it accordingly. Social media buttons have become a great, quantitative way for search engines to assess your legitimacy. Surely if your website or product was not legitimate, no one would “like” it.

Now we are in the midst of an all-out battle of social real estate war, as each competitor’s button is ferociously vying for a little bit of space on your webpage. It’s hard to guess which button will come out on top. Many people wonder if it’s it even possible to usurp the throne of the Like button. Sure the Like button is stiff competition, but other evolving social media buttons have some tricks up their own sleeves.

Facebook’s “Like”, “Share” & “Send” Buttons

The Facebook Share button is a natural extension of the Like button. Like and Share are both easy ways to share content with others. Both Likes and Shares will show up in your friends’ feeds, but liking something adds you to the list of all the people who like that same thing (as in, 1,283 people “like” Ionic Media’s Facebook page). Sharing is a one-time action that doesn’t add your name into a group of all the people who’ve also shared the same thing… or so they say. Rumor has it that search engines place more value on the number of shares than on the number of likes.  This makes sense because it seems comparatively easier to like something, whereas sharing something with all of our friends takes a little more forethought.

The Send button, recently released a few months ago, is the ultra private way to share content. A Send is essentially a private message to one or selected people. Although it doesn’t have the same massive reach as the Like or Share, it allows Facebook users a more intimate way to reach out and send content to a very relevant person (or persons). As of yet, it is unclear what value search engines place on the Send button.

Twitter’s “Tweet” & “Follow” Buttons

For all intents and purposes, the Tweet button is Twitter’s version of the Facebook Share button. You see something that interests you while you’re cruisin’ the Internet, you press the corresponding Tweet button, and presto: you have just shared that content with all your Twitter followers without even going to Twitter.

The long awaited Follow button (seriously, I’ve been wondering why it hasn’t come sooner) allows you to instantly follow that person/entity without having to find their profile on Twitter. This was a smart move on Twitter’s behalf; with all the hoopla about Google and Facebook buttons, Twitter was starting to get lost in the mix of other buttons. A Follow button could theoretically be yet another strong metric used in search engine ranking.

Google’s “+1” Button

Just like the “Like” button, the recently debuted +1 button can be integrated into virtually any webpage. Although fairly similar, the +1 button has this one little thing that Twitter and Facebook don’t: Google. In addition to being placed on any desired webpage, the +1 button will be the only button that populates in Google search engine results.

Google will be keeping track of the number of +1s for any particular product or page. When you search for something in Google, you will now see how many people +1’d each result which helps the surfer determine the legitimacy of each result. Eventually a Google search will feature the results that have acquired  +1’s made by people within your social circle, like a pseudo digital recommendation. Imagine that! In addition to helping the user, the real magic is that the total number of +1 recommendations for any given webpage will feed into the organic search algorithm (a major bolster for SEO!).

So which buttons should you use? I am guessing that the number of social media buttons is only going to increase, while the space to place them is decreasing. When it comes to implementing the most valuable buttons, it truly varies depending on what exactly it is that you’re trying to promote. Think about the key areas and metrics of success for your business. The key takeaway from this is to remember that social media buttons aren’t just for social media; they’re an integral part of search engine optimization and they absolutely belong on your website. Don’t wait around and be the last one to Follow this suggestion.

Tags: Search Engine Optimization, SEO, Social Media, social media buttons, Social Media Marketing

Pepsi Launches Social Media Vending Machine: “Give Us Your Money… And Your Friend’s Contact Information!”

May 13th, 2011 by Sandi Moxley

In the constantly changing landscapes of social media, there’s a constant ebb and flow of brave people trying out whacky ideas in order to best capitalize on massive audiences. Sometimes you wonder if we’ve seen it all. Well, we haven’t.

Last week Pepsi unveiled their social vending machine, probably coming soon to a high school campus near you. In an attempt to get ‘em while they’re young, Pepsi vending machines now offer the option to “gift” a soda to a friend. Just enter in your friend’s name and mobile number, along with a personalized video message recorded by the vending machine, and voila! Your friend will receive a text message notifying them of your thirst quenching generosity, along with instructions on how and where to redeem the soda. When the gifted soda is redeemed, the previously recorded video message plays back on the screen. Pretty nifty.

An additional function of this new age vending machine is the “Random Acts of Refreshment” function, or in plain terms, the “send-a-free-soda-and-some-encouraging-words-to-a-stranger” function. Pepsi is creatively selling their product as a way to interact with one another, using “Be Social” as the tagline for this campaign. Not to mention, Pepsi is not-so-covertly obtaining massive leads by collecting personal data from everyone who wants to participate, including the sender and the receiver.

Will this vending machine blaze a new social media trail? …Or become one of the many social media blunders of the past, like these unfortunate brave souls:

  • The popular television drama House M.D. wrote Dr. Kutner off the show via suicide, then the Network built an alter/memorial on their website for fans to mourn together. Obviously many fans found this blatant capitalization of social media on the topic of suicide a tad insensitive.
  • Quizno’s received so much public backlash for their 2009 viral video campaign, that they now officially deny any affiliation to that video. C’mon, what kind of attention did they expect “2 Girls, 1 Sandwich” would receive?

Personally, I think this social vending concept is smart, fun, and creative. Creativity is a crucial part of making your social media campaign stand out.  Rest assured, we put a lot of elbow grease into finding the right ways to make social media work for our clients.

Tags: Facebook, ionic blog, marketing, marketing campaigns, social, Social Media, Social Media Marketing

The Power of Online Video

April 20th, 2011 by Sheilin Herrick

Online video used to be a very simple thing: it was YouTube, or maybe newscasts that you watched because you wanted to see a local car chase. As broadband increased every user’s bandwidth, computers themselves became more powerful, consumers started creating their own video content, it became clear to us, media professionals, that sets of eyeballs were moving to online video. Therefore, we had to be there. What we didn’t realize at the time were how many types of online video there would ultimately be for us to utilize in campaigns. This will, without a doubt, continue to change. As for this very moment in April of 2011, here are the most prevalent types of online video:

Probably the most ubiquitous type of online video. Pre-roll is often referred to as “in stream”, because it appears before video content or at its mid-point. Pre-roll is the most expensive type of online video. This is because of its length (15, 30 or 60 seconds, generally) and level of engagement of the audience member. It’s basically a commercial on an online video. This is why Hulu is so popular with advertisers; it has also created a niche of providing premium video content.

In Banner Video:
Generally a 300×250 banner placement that will show a 15 second video clip within it. Most publishers have restrictions on how long a video can be, some may allow it to be longer than 15 seconds. The cost for this placement is the same as typical banner placements. The video is not flash, but real video, just like the pre-roll. It can start involuntarily, or voluntarily. This is subject to publisher regulations.

Branded entertainment:
Branded entertainment is relatively new to the marketplace. Its primary purpose is to create an arena for product placement, built into a story with which the consumer will engage. It’s secondary purpose is to go viral. Branded entertainment is a major help to any social media campaign.

Ex: The T-Mobile Royal Wedding

Now that you know what online video is, why would you use it? Mostly for brand engagement and brand awareness. 40.6% of advertisers use online video for brand awareness, 26.5% use it for brand engagement. Many media professionals, myself included, believe that online video is the ideal way to extend TV content to the online world. As an advertiser, this is in your interest in order to extend reach. In a sample media plan given at DigidayLA, targeting females age 18-54 (a universe of 59.6 million), 1.7 million individuals in that target were only reachable online.

Nearly every demographic is watching online video for one reason or another. In fact, 83% of individuals aged 65+ have watched online video. This makes me think that online video isn’t generational, but rather is a part of an evolution of internet usage. Eventually, everyone will use online video content for news and entertainment, and sometimes communication. Many of us already have televisions that can utilize online content, the blend will continue.

What are the next big things in online video?

1) YouTube is set to soon be part of a global video ad exchange. This will vastly increase the amount of pre-roll inventory available to media buyers. It will probably make the inventory more affordable as well.
2) Opt-in as a tool to measure engagement. Right now, mobile video only charges the advertiser if a consumer clicks on the video. An opt-in feature, which would allow advertisers to count engagements with a video when a user opts-in. This would quantitatively prove that online video is good for brand engagement and brand awareness.
3) Mobile video. Our phones and networks aren’t quite robust and fast enough to handle mobile video well, but they will be there in the next 1 – 2 years.

Online video is a very exciting place to be. My team at Ionic Media has executed several online video campaigns with unique creative executions that drove traffic and actions on our advertiser’s site. We now recommend incorporating at least 15% of most budgets into online video; whether it be in banner video or pre-roll.


Tags: Branded Entertainement, digital, digital media, in stream, In-banner Video, mobile video, Online Video, online video campaign, Pre-Roll, Pre-roll video, product placement, social, Social Media, social media campaign, video ad, viral, viral video

Ladies and Gentlemen, Boys and Girls…

February 18th, 2011 by Lisa Henry

For the first time ever, The Greatest Show on Earth® integrated its many media channels under one big top: Ionic Media. The ‘Super Family Value Package,’ an exclusive offer for the NY / NJ markets, was promoted via DRTV, PPC, Display, Pre-Roll, Social Media and Email, driving consumers to an exclusive webpage designed by Ionic Media.

This was a focused balancing act of conversions and ROI and proved to be one of the greatest shows on earth: an amazing collaborative success prepared in just a 30 day window including multiple sales, marketing and brand departments at Ringling Bros. We moved the arc of ticket sales substantially forward by building a platform to make sales prior to the traditional “box office” sales period. How’s that for a breathtaking, super-human stunt and never-before-seen performance to energize ticket sales?

Tags: conversions, display, DRTV, Email, Integrated, Ionic Media, PPC, Pre-Roll, Ringling, Ringling Brothers, ROI, Social Media

William Chamberlain Speaks at SIFE Ethics Forum

February 4th, 2011 by Leslie Martinez

Contributed by Leslie Martinez, Ionic Media’s Social Media Intern

William Chamberlain of Ionic MediaOn January 28, 2011 at California Polytechnic University,  Students in Free Enterprise held the annual Ethics Forum for students. The purpose of the SIFE Ethics Forum is to bring an overall awareness to the students of Cal Poly Pomona about the ethical dilemmas that occur within the business world and to bring in panelists to help present different issues. The forum is to help educate students who will one day be in the business field and may have similar difficult situations to address. The panelists discussed the meaning of ethics and their experience in the industry. You might argue that Students in Free Enterprise and ethics are a bit contradictory, but the motto that SIFE goes by is “A head for business. A heart for the world.” The goal of SIFE is to bring together the community, and ultimately the world through the positive power of business. It’s a club for people with a passion for business to change the world for the better.

I, being the Secretary of SIFE at Cal Poly Pomona and an intern here in Ionic Media, thought “What’s better than bringing two things I enjoy being a part of together?” So I took the initiative to ask William Chamberlain, the Social Media Strategist and Project Manager at Ionic Media, if he would be willing

to speak at the event and he gladly accepted. Will did a great job engaging the students and really stirred up the crowd. He presented his topic about ethics in social media and immediately the students began a lively debate about the issue. I had no idea Will was such a great speaker, but it did not surprise me at all. In the end, the event went well, the students enjoyed themselves, and the panelists had a lot of wisdom to share..


Leslie Martinez, Social Media Intern at Ionic Media


….For more pics of the event, go to



Tags: blog, business, business ethics, Cal Poly Pomona, California, Ethics, Ethics Forum blog, forum, free enterprise, Intern, Ionic, Ionic Media, Ionic Media Blog, Ionic Media Group, Ionic Media Group Blog, Leslie, Leslie Martinez, media, Project Manager, Secretary, SIFE, social, Social Media, Social Media blog, Social Media Marketing, Social Media Strategist, students, Will, Will Chamberlain, William Chamberlain

Keeping It Simple: Push versus Pull

November 12th, 2010 by Ted Huffman

As consumers we typically don’t think in offline or online terms, as those are antiquated concepts when we are navigating between offline and online invisibly.  So instead here at Ionic Media we tend to look at advertising mediums as Push versus Pull.

PUSH CHANNELS –Push channels are traditional broadcast vehicles designed to push your message out to an audience who may (or may not) be ready to receive it. Obviously TV, radio and print fall into this category, but so does display and video.  Great for broad awareness and generating large demand, but poor for being an incredibly cost-effective method.  Push marketing is valuable not just for major brand marketers, but also for smaller mom & pops.  Only through tested into Push channels can you really expand your audience and maximize your growth potential. For clients looking for significant change to their sales, Push channels are really the first place to look.

PULL CHANNELS – If Push equals broadcast media, then Pull can be categorized more as demand-driven narrowcasting.  Typically Pull channels are the conversion engine used in direct response campaigns.  Search is an ideal Pull channel, because consumers are seeking you out, not the other way around.  But even in traditional advertising, coupon programs and affiliate marketing have strong Pull capabilities. Even the old standby of the yellow-pages are great Pull examples. Also, Social Media is an ideal Pull channel because these consumers have actually self-selected that they want to have a relationship with your brand.

By breaking advertising not into offline versus online, but instead Pull versus Push, it makes integrated campaigns much easier to articulate and to manage.  Here at Ionic Media we pride ourselves on our award winning ability to manage complex integrated campaigns that leverage complementary aspects of both offline and online – and we do this precisely because we don’t view the world through an offline versus online prism. By looking at the objectives of each channel, rather than how consumers may “use” the channel, you can see you it’s easy to build a truly integrated campaign..


Ted Huffman is a founding Partner and Managing Director at Ionic Media.  He likes Half Life 2, and he lists North by Northwest among his top film picks. Learn more about him here.

Tags: advertising mediums, audience, awareness, brand, broadcast media, campaigns, demand, growth, integration, marketing, offline, online, pull marketing, push marketing, relationship, Social Media

When You Review Your Online Advertising Budget, Remember that . .

October 18th, 2010 by Jim Burns

Americans have access to about 5,500 magazines…but over 1 billion web pages.

In the last 25 years US newspaper circulation has fallen by about 7 million, while in the past five years readers of online newspapers has grown by over 30 million.

In the past year advertising in both newspapers and magazines has declined about 18% and 15% respectively, while online advertising spend has increased by about 9% over the same time. Advertising to mobile devices is up about twice that amount.

Facebook passed the 500 million-member mark this summer. It’s online population, about the size of Brazil and Indonesia combined makes it the world’s third most populous “country.”

Facebook Users share more than 30 billion pieces of information every month.

According to Google Finance, “Facebook runs more banner advertisements than any other Web site (176 billion a quarter) and drives more US visitor traffic to some sites than even Google.”

Twitter, has 130 million registered users – about the population of Japan. Membership grows by over 300,000 per day.

People “tweet” more than one billion times per month and search the site over 800 million times a day.


Plan accordingly!

Tags: advertising, banner advertisments, Facebook, Google, magazines, mobile advertising, newspapers, online advertising, search, Social Media, tweet, twitter

Live long and prosper, Ke$ha.

October 13th, 2010 by William Chamberlain

As Social Media Strategist, I need to stay hip to the trends and memes. So it is my job to share this with you…

@ChamberlainWill, Ionic’s Social Media Strategist

Tags: fun, Ke$ha, memes, Social Media, Star Trek, trends, William Chamberlain