OBSESSED WITH RESULTS

The most interesting opportunity and challenge in today’s advertising environment is where agency services end and software development begins.

In digital advertising, the key to success is making sure that your clients see tangible results.

In order for an agency to provide marketing results for its clients, it inevitably has to have some type of development experience or have a good source of developers to combine digital advertising systems with reporting systems that are client-friendly.

How many different types of reporting are available?  The answer: tons.  So then there’s a deeper discussion.  At what point does an agency decide to adopt a tool or work with another agency or developer with tools to determine marketing results?

The truth?  It’s up to an agency to develop its own secret sauce.  Here, at Ionic Media, we have in-house developers that work on MediaFusion and the Valence Technology platform, as well as the ability to develop cross-platform optimization.  We are constantly looking at optimizing our in-house system, as well as evaluating new tools in the ever-evolving marketplace.

How does your brand or agency manage this issue? In-house developers? Outsourced vendors? Out of the box tools? Comments?

Marie Smith
Social Media Manager
Ionic Media

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