This furnisher of innovative modern home design recently opened its doors. Their e-commerce site allowed shoppers to choose from a wide range of stylish products including sofas, chaise lounges, entertainment centers, dining room sets, bed frames, tables and various others. Customers could arrange for in-home delivery or pick up from the company's showroom.
As a new company of high end home furnishings, there was some uncertainty around the true target audience. The company needed to build its brand, increase site traffic and grow its in-house e-mail list.
Conducted thorough marketing research to give client a detailed look at its core audience. Identified a highly-targeted third-party list to which the company could send dedicated e-mails in order to drive site traffic and to grow its customer base.
The targeted e-mail campaign yielded the largest spike in site traffic out of any offline or online marketing vehicle tested, including paid search. The initial e-mail drop generated over 5,000 clicks in one day. The campaign continued to affect site traffic four months after the last e-mail blast.
