This company offers a suite of network and online business products that includes email solutions, domain registration, and dynamic and static DNS services.
Increase paid sign-ups by encouraging consumers who use free services to try more robust, subscription-based products. Provide structure to in-house e-mail campaigns.
Developed strategic in-house e-mail campaign that tested frequency, promotions and product mix over a 90-day period.
The e-mail campaign generated a 27% lift to the conversion rate for paid sign-ups.
IONIC VIEW
“Finding the optimal communication cycle to upsell current customers is always a challenge. Now they have the formula for success.”
- MARY HUFFMAN
- Executive Vice President
