This company is a premium retailer of items that enhance outdoor living. Products include teak furniture, flowering plants, garden tools, home decor and more. The company has retail stores and a print catalog that complement the web site.
Increase revenues from PPC search marketing. Coordinate messaging with print and in-store campaigns.
Build out comprehensive campaigns, encompassing entire product set, selected lifestyle attributes and other targeted keywords. Broaden reach from Yahoo and Google to not only major portals, but also to comparison shopping sites and small but profitable search engines. Manage campaigns based on detailed ongoing analysis of economic performance. Work with client team to keep abreast of upcoming promotions, and continually adjust keywords, ad copy/creative, and other campaign settings to tie in with seasonal changes.
Leads generated increased 350%, while cost per lead declined by 80%, dramatically growing profits and making the Web a strong performer among the many media vehicles used.
IONIC VIEW
“Creating a seamless experience for the customers was key to the 13-fold increase in profits that we were able to achieve.”
- MARK EVANS
- Managing Director
