This company is a leader in distance education, offering professional-level career training courses to adult students. Over 50 courses of study are available, including high school and Masters degrees, real estate appraisal, accounting, photography, tax preparation and many more.
Complement the company's strength in television and other direct response advertising with PPC search marketing campaigns that will get contact information from prospective students so they can be contacted and enrolled in the course that fits their needs. With so many courses and areas of study, the universe of targeted keywords is very large. And do all this while bringing the campaigns into profitability.
Identify hundreds of thousands of targeted keywords that reflect the interests and needs of prospective students searching for educational advancement. Write compelling ad copy that conveys the benefits of their offerings. Optimize campaigns based on what works and what does not work, including counterintuitive techniques in displaying ads on search portals as well as content sites.
Leads generated increased 350%, while cost per lead declined by 80%, dramatically growing profits and making the Web a strong performer among the many media vehicles used.
IONIC VIEW
“Our disciplined PPC turn-around approach was the basis for success in this case. We built out the PPC account and were able to drive 350% more leads and lower CPL at the same time.”
- TED HUFFMAN
- Managing Director
