DIGITAL · DIRECT · SOCIAL · TRADITIONAL

This company is one of the largest online ticket brokers and their problem was poor PPC performance. Their need: Help turn existing PPC campaigns from money-drainers into money-makers as quickly as possible.

The current online PPC campaigns not only didn't perform well, they were losing the firm significant amounts of money each month. Ionic Media was asked to work with a campaign that contained 8,000 individual keywords being used on three different search engines where analytics were practically non-existent.

Implemented an analytics package to gather data and utilized Ionic Media's experience in campaign optimization. Ionic understood their client needed robust online analytics and turned to an external solution provider for a system that contained web analytics, click fraud detection, and content personalization that could help turn these negative revenue campaigns into ones that would show a positive ROI.

All three search engines were tracked and monitored with robust analytics, and comprehensive reports were developed. In addition, any click fraud was identified, and site visitors coming from a paid search ad were greeted with personalized content.

A rapid turnaround to positive revenue. Within 10 days, the analytics package provided Ionic with the information they needed – and new insights into what was working (and what wasn't) with the client's online marketing efforts. Using this information, Ionic Media turned this client's PPC campaign performance from a money drain into profitable revenues within 10 days. How? We turned off keywords that were performing poorly, and instead invested money into those that were converting. The client was delighted to see their formerly money-losing search engine campaigns turn into money-makers in 10 days.