This company is a safety supply and first aid retailer that strives to carry the lowest prices on the net. Products include several well known names such as Camelbak, Pelican, Peltor and 3M. The company only advertises through PPC and SEO.
Increase revenues from PPC search marketing. Since they strive to have the lowest prices on the net, including the price in the ad copy was a big task. The product build out and breakdown was also a huge challenge since they have several thousand products.
Built out comprehensive campaigns which included thousands of targeted keywords. Broadened reach from Yahoo! and Google to include comparison shopping sites and small, but profitable, search sites. Managed campaigns based on detailed ongoing analysis of economic performance. Worked with client team and continually adjusted keywords, ad copy/creative, and other campaign settings.
Over three months kept PPC spend consistent, yet raised ROAS to 2000% and took revenues to $25,000 per month from $2,000 per month.
IONIC VIEW
“Profitable growth was the most important goal and we achieved it with a smart build out and ongoing optimization.”
- MARK EVANS
- Managing Director
