This company offers an anti spam solution for businesses with 50+ e-mail addresses.
The client had been managing the campaign internally and was seeing inconsistent lead volume and high CPL. Ionic was asked to drive consistent lead volume at $80 cost per lead.
Expanded campaign beyond Google, Yahoo! and MSN to many smaller engines. Back-end analysis of each engine identified different trends, so we tested ad copy tailored to the engine's core audience demographics. We also tested new landing pages and continually optimized bids.
Lowered CPL from $80 to $20, and raised lead volume 4x per week over client's goal.
IONIC VIEW
“Marketing a costly product (this one is in the $10,000+ range) poses special challenges. The goal in a PPC campaign is to educate users and screen out unproductive clicks.”
- MARK EVANS
- Managing Director
