SEO Case Study: Publicly Traded UK Gaming Firm

Company Description

A UK-based publicly traded leader in brick and mortar and online sportsbook bet-taking, online casino games and other gaming activities.

Challenge

Grow the volume of customers and revenue generated from the website from optimal placement in the organic search results through link building and very light search engine optimization. Target keywords are extremely competitive.

Solution

Conducted keyword research and identified the appropriate terms to target for maximum results. Established links from appropriately related sites with Google PageRank meeting or exceeding requirements. Generated links from relevant sites using keyword-optimized anchor text linking to appropriate pages on the client site. Monitored rankings, organic visits and revenue on a regular basis and worked with the client to decide how and when to adjust keywords based on reporting and new objectives.

Results

Attained very high rankings on Google across the set of target keywords:

  • 68 keywords at #1
  • 162 keywords in Top 5
  • 201 keywords in the Top 10
  • 263 keywords in the Top 20
  • 298 keywords in the Top 30
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IONIC VIEW

Third-party links were the key to getting the #1 listing on so many keywords in this super-competitive industry.

  • MARK EVANS
  • Managing Director