

A UK-based publicly traded leader in brick and mortar and online sportsbook bet-taking, online casino games and other gaming activities.

Grow the volume of customers and revenue generated from the website from optimal placement in the organic search results through link building and very light search engine optimization. Target keywords are extremely competitive.

Conducted keyword research and identified the appropriate terms to target for maximum results. Established links from appropriately related sites with Google PageRank meeting or exceeding requirements. Generated links from relevant sites using keyword-optimized anchor text linking to appropriate pages on the client site. Monitored rankings, organic visits and revenue on a regular basis and worked with the client to decide how and when to adjust keywords based on reporting and new objectives.

Attained very high rankings on Google across the set of target keywords:
“Third-party links were the key to getting the #1 listing on so many keywords in this super-competitive industry.”