

A distributor of chemicals and laboratory supplies and equipment, offers over 15,000 fine chemical products in diverse quantities, and over 50,000 laboratory equipment and supply items.

Grow the volume of customers and revenue generated from the website from optimal placement in the organic search results through search engine optimization.

Conducted keyword research and identified the appropriate terms to target for maximum results. Established links from appropriately related sites with Google Page Rank meeting or exceeding requirements. Generated links from relevant sites using keyword optimized anchor text linking to appropriate pages on the client site. Monitored rankings, organic visits and revenue on a regular basis and worked with the client to decide how and when to adjust keywords based on reporting and new objectives.

Organic visits increased over 4x, conversions increased over 8x and revenue increased 3x. As a result of on page optimization and link building, the site saw a drastic increase in rankings, appearing on the first page of search results for many of the target keywords, including #1 rankings for their top two keywords.
“A combination of on-page optimization and third-party links drove a 400% increase in organic traffic.”