A boutique hotel chain with 20 hotels and restaurants serving the US Pacific States. Noted among the top five percent of US hotels for guest satisfaction, our client offers attractive rates, quality service and great amenities.
Complement existing PPC efforts to increase the volume of leads, visits, revenue and profits by improving the organic visibility of 13 sites. Improve on the SEO work that was done when the sites were first created. Figure out ways to increase online bookings by improving usability and by generating traffic to the site through social media efforts.
Identified optimal keywords – based on search volume and competition – on which high positioning is likely to be achieved. Included geo-targeted keywords where hotels are based. Utilized important keywords in content optimization. Conducted a review of each site and examined site architecture, navigation, search engine positioning, keywords and copywriting strategy.
Recommended site changes that increased attractiveness to the search engines. Developed and implemented a link strategy by generating links from relevant sites using keyword anchor text and social media techniques (including blogs, articles and press releases). Measured and reported results on a regular basis and used that data to develop new strategies for continuous optimization.
Increased rankings for top general keywords from the third page to the first page of the search results and gained traction for more geo-targeted and niche keywords, which generally moved up to the top 5 ranking. As a result of social media efforts, traffic to the site doubled. Online revenue also doubled over six months.
IONIC VIEW
“Leveraging social media such as blogs, forums and press releases really drove first page results for this client.”
- MARK EVANS
- Managing Director
