A leader in online video game rentals -- like a NetFlix for games.
Grow the volume of subscribers and associated revenue from optimal placement in the organic search results through link building and search engine optimization. The site has thousands of titles available for rental, on multiple platforms, with new titles appearing constantly. This results in tens of thousands of pages, each of which must be optimized to maximize value.
Developed rules-based system for identifying target keywords for each of the tens of thousands of pages. Improved page template elements and structure to ensure content was being "seen" by search engines in a way that emphasized the relevance of each page to its target keyword(s).
Established links from related sites with Google PageRank meeting or exceeding requirements. Generated links from relevant sites using keyword-optimized anchor text linking to appropriate pages on the client site.
Monitored rankings, organic visits and revenue on a regular basis and worked with the client to decide how and when to adjust keywords based on reporting and new objectives. Worked with team to modify page templates and relevance rules during site redesign, in order to maintain high rankings.
Attained #1 rankings on Google for most important keywords, and top 10 rankings for hundreds (probably thousands) of other target keywords. Organic visits increased and revenue increased. Organic rankings were maintained despite site redesign.
IONIC VIEW
“With tens of thousands of product pages, the key was structuring the pages so that the most important keywords could be seen by search engines.”
- MARK EVANS
- Managing Partner
