One of the largest audio mixing console retailers in the world with 20 years of experience. In addition to renting audio consoles for live events such as concerts, the company also sells both new and used consoles to its customers.
The website suffered from a poor design that failed to convey its expertise in the audio mixing industry. The site needed a more user and search engine-friendly design that would increase organic site traffic and help customers more easily find products and services.
Recommended design changes to improve the site's navigation and overall usability. Optimized page level and site-wide structural elements. Conducted keyword research to identify the appropriate terms for high indexing. Generated links from relevant sites using keyword optimized anchor text.
The site re-design resulted in a more seamless and pleasant experience, which improved consumer trust. Optimization and link building improved the site's overall ranking for broader and more popular keywords, many of which rank on the first page of the search engine results. As a result, the number of links documented by Yahoo increased from less than 100 to over 1,000 over the course of a year.
IONIC VIEW
“Improving overall usability and then building both relevancy and authority helped this client succeed.”
- MARK EVANS
- Managing Partner
