Direct response television (DRTV) is an effective vehicle for selling direct to consumers. Our clients have achieved success with both "short form" (:60 and :120 spots) and "long form" (30-minute infomercials). DRTV works best for mass appeal products that are easy to demonstrate.
Achieving excellent results with DRTV requires a strong back-end program to complete the sale and drive ongoing revenue.
Ionic Media works with marketers to develop direct response continuity programs, and hybrid branding to direct response campaigns. We use cutting-edge tracking techniques to report results and continually optimize performance.
Case Study: National Retail Bank
In 2007, Ionic Media developed a highly-targeted DRTV campaign to drive new account acquisition. The client increased their online savings account acquisitions by 300% when the DRTV campaign was on air, and we beat the target CPA.
