E-mail campaigns can be an outstanding customer communication and marketing tool. A 2007 study by Marketing Sherpa reported that in-house lists e-mail was rated the best performing method of online advertising. If you have an in-house e-mail list, e-mail marketing should be an important part of your overall strategy.
Ionic Media can help you with all facets of e-mail marketing. We can develop a complete strategy, build creative, assist with execution, and provide complete reporting and ROI analysis. If you already have a robust program in place, we offer an e-mail tune-up, which is a comprehensive analysis of your existing e-mail campaigns using precise recommendations to help you improve your conversion rates.
Case Study: Home Furniture Retailer
Ionic Media leveraged the clients limited budget to drive the most impact. The targeted e-mail campaign yielded the largest spike in site traffic out of any online or offline marketing vehicle tested, including paid search.
The initial e-mail drop generated over 5,000 clicks in one day. The campaign continued to affect site traffic four months after the last e-mail blast.
