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Experience

  • BACKGROUND Baker Online is an accredited, not-for-profit college, offering associate, bachelor, master and doctoral degrees. OVERVIEW Increased competition for students within the educational digital/online college and university space and tighter budgets presented a growing challenge for reaching a...

  • BACKGROUND B&L is an eye health care company whose core businesses includes contact lenses and lens care products, ophthalmic surgical and pharmaceutical products. CHALLENGE Sales of contact lenses correcting presbyopia were hindered by low awareness of any solutions other than reading glasses. ...

  • BACKGROUND This company became one of the largest online poker sites in the world. CHALLENGE There was much confusion in the marketplace whether local and national media vendors were legally allowed to air online poker commercials. Ionic Media was hired to build their brand awareness......

  • BACKGROUND 23andMe is a personal genomics and biotechnology company that offers direct-to-consumer DNA testing service. Customers provide a saliva sample and results are posted online along with an assessment of inherited traits, genealogy and possible congenital risk factors. OVERVIEW The brand had...

  • BACKGROUND This Company has developed an app for parents that allow them to monitor their kid’s websites activity and photos posted on a social media. In addition the app helps your child from cyberbullying, inappropriate content, internet addiction and digital sleep deprivation. Overview The Comp...

  • BACKGROUND OraSure Technologies manufactures medical devices including OraQuick, an oral HIV testing kit. OraQuick has been available to the HCP community for 10 years. Recently OraSure received FDA approval to sell OraQuick, direct to consumers at retailers and ecommerce. OraQuick is the only OTC o...

  • BACKGROUND This company creates baby carriers, baby strollers and  other baby-related products designed to promote the health and comfort of both the baby and the parent. At the time that they came to Ionic they were advertising primarily through Direct to Publisher digital efforts and......

  • BACKGROUND Disney Movie Club was having trouble scaling up membership enrollments at the effective cost-per-acquisition target with the Facebook audience in the Canadian market. They had colorful creative and a great starting offer, but limited conversion volume on the Facebook Ads platform. SOLUTIO...

  • BACKGROUND Wetbrush was not running any paid Facebook Ads based on metrics from Google Analytics.  There was immense potential to generate Wetbrush’s advertising sale through paid social. The value proposition of the product, that is, it can enhance your natural beauty was a perfect fit......