Library
We are committed to the success of marketers in driving business success. To that end, we have included a number of links to various resources that we have found to be valuable for our clients and for ourselves.
White papers:
Articles:
- Attack of the Killer AOL Disks | MediaPost - Feb 13, 2002
- Cafe in Carricou | MediaPost - Mar 13, 2002
- The Story of Todd the Chairman | Mar 20, 2002
- Who's IMing me? | MediaPost - Apr 17, 2002
- Climbing Mt. Ranier | MediaPost - June 19, 2002
- Where are all the Young Men Going? | MediaPost - Nov 11, 2003
- Tempest in a D-Cup | MediaPost - Feb 4, 2004
Conference Presentations:
Visit our Conferences page to view presentations from some of our recent workshops.
Research
March 1st, 2007 : Holistic Search Tactics: Paid and Natural
The conclusion was that paid search is good, natural search is good, but together they are better -- the proverbial "one plus one equals three."
“When we incorporated natural search into an existing paid search campaign and compared its performance to the performance of the paid search campaign alone, clicks soared by 92 percent; the number of site actions rose by 45 percent… and time spent onsite went up 39 percent."
June 1st, 2007 : Lines between DM and brand marketing blurring: DMA report
The lines between direct marketing and brand marketing have all but disappeared, according to a new survey by the Direct Marketing Association.
The report, “The Integration of Direct Marketing and Brand,” shows how direct marketing’s versatility and measurability have led marketers to integrate direct marketing tactics into all brand marketing efforts across multiple channels.
