Media Planning
Our
Strategic Marketing and Media Planning Group is a media-neutral
planning resource. The group is responsible for developing
comprehensive consumer marketing strategies and then creating tactical media plans to seamlessly execute the strategy.Realizing that no two clients or campaigns are the same, Ionic Media offers unique insight and sound media recommendations that are custom-built solutions designed to achieve clients' marketing objectibes. The process includes a rigorous, disciplined approach that includes:
- Media (consumer touch points)
- Creative (uniqueness of messaging)
- In-Store (maximize he customer experience)
- Metrics (establish key performance indicators)
Our planning team is involved throughout the entire process, from gathering intelligence and stewarding the media buy, as well as post-analysis to determine what worked best, and continually optimizing the clients' media investment as a true business partner and advocate.
Planning Tools:
We have many tools and research that we use during the planning process.eTelmar applications
- - Crosstab: TNT+, TNT Crosstab, TNT Mediatab, P-Maps
- - Print: MediaPlanner, PrintPlan, Make Demo
- - Television: TVPlan
- - Radio: Radio Planner
- - Multi-Media: ADplus, Flowmaster, Media Mix
Donovan Data Systems (various applications for research and media buy stewarding, reporting)
Strata (various applications for research and media buy stewarding, reporting)
MediaTools (various applications for research and media buy stewarding, reporting)
Telephia Advertising Insights: Wireless/Telecom competitive media reporting
IMS Media Solutions
- - MarketMate TV
- - MarketMate Radio:
- - MediaMix
- - Newscope
- - Viewpoints
- - Print 3 USA
Research subscriptions:
Nielsen’s NTI, NHTI and NAD
Scarborough:
MRI
