MEDIA RELEASE

Ionic Media Appoints Former Countrywide Executive as Vice President

Encino, CA – February 13, 2008 – Ionic Media, a strategic media buying agency skilled at integrating online and traditional media to drive measurable results for marketers, today announced that Jeffrey Hain has joined the company as Vice President, Business Development.  Most recently Hain managed paid search programs for four divisions at Countrywide Home Loans where he built one mortgage group into a top five advertiser on Google and Yahoo.
“We spent the last several years building a robust marketing company that drives real results for marketers using both online and offline media vehicles,” said Michael Kubin, Managing Director.  “Jeffrey’s marketing background with leading advertisers will be a tremendous asset to our team.”

Prior to Countrywide, Jeffrey was Senior Manager of Advertiser Marketing at Overture Services, where he led the business-to-business customer acquisition program, and

Marketing Manager at 21st Century Insurance Company, where he led customer acquisition efforts for five Western states using direct mail, television, radio and print. Previously, he started the national Boy Scouts of America direct mail fund raising program.

“Marketers are struggling to reach consumers and businesses in ways that engage them and drive action,” said Hain.  “I’m excited to join Ionic Media because its media-neutral approach and focus on performance solves many of the traditional problems encountered by marketers.”          

About Ionic Media

Ionic Media is a strategic media agency, skilled at integrating online and traditional media to drive measurable results for marketers.  Proprietary technology and a deep understanding of the metrics that drive business allow Ionic Media to optimize the connection between media spend and our clients' bottom-line results.  Ionic Media clients have included Disney, Marriott, Verizon Wireless, iRobot, FNBO, Virgin, Relax the Back, Therative, Smith & Hawken, Cooking.com, Gamefly, and Children’s Hospital of Philadelphia, among others.

Our senior marketing, media and technology executives manage direct response and  hybrid direct response/branding campaigns. They have held senior positions in media and marketing management for traditional, online, and direct response companies such as The Interpublic Group, The Walt Disney Company, Club Med, Time-Life, Newsweek, TVGuide, Western International Media, Corinthian Direct, DMB&B Direct, Katz Communications, and Chris Craft Broadcasting.

Ionic Media was founded in 2002 and was honored with an Inc 500 award in 2007, PPC and SEO Agency awards from TopSEOs, and the Entrepreneur Magazine Hot 100 award.  For more information, please visit the website at www.IonicMedia.com or call Mary Huffman, Executive Vice President, at 818-849-3728.

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