MEDIA RELEASE

Telic Media Appoints Former Overture Executive as Executive Vice President

Studio City, CA – January 10, 2006 – Today, Telic Media, the online marketing experts, welcomed Mary Kingsley Huffman to the leadership team.  Mary Huffman is Executive Vice President in charge of the Usability and Interactive Marketing practices. 

She leads a team focused on improving the usability and conversion rate on client sites and landing pages.  In addition, she runs our Interactive Marketing practice which helps drive targeted traffic and a high ROI as well as brand awareness using graphical advertising, email advertising, sponsorships, advertorials and other forms of interactive marketing.

“We are thrilled to have Mary join the team,” said Mark Evans, co-founder and Partner.  “She brings deep skills in the areas of usability and online marketing that can be immediately leveraged by clients to drive results.”

Mary Huffman brings years of experience in the online marketing field to Telic Media’s clients.  Before joining Telic Media, Mary was Director of Marketing at Overture Services (now Yahoo! Search Marketing), leading all advertiser acquisition efforts and customer communications. Prior to Overture, Mary was an Engagement Manager in the London office of McKinsey & Company, specializing in marketing solutions, and was in Marketing at Wells Fargo Bank.  She has an MBA from Stanford Graduate School of Business and a BA from UCLA.

About Telic Media

Telic Media was founded over four years ago by former executives at Overture, the first pay-per-click search engine on the internet. Together, the partners of Telic Media helped build Overture into a successful company, serving tens of thousands of advertisers and millions of users.  With backgrounds in general management, technology, product management, and sales & marketing at Overture, the Telic Media team brings search engine insider experience and knowledge to maximizing search engine visibility for clients.

For select clients such as Smith & Hawken, PCDI, and Spectrum Chemical and Laboratory Supply, Telic Media drives significant bottom-line revenue through improving algorithmic search engine rankings and managing highly profitable PPC campaigns.  Using a variety of best practice techniques as well as proprietary tools and technologies, Telic Media maximizes the amount of qualified leads to clients at a low cost, yielding a high ROI.

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