Ionic Media

MEDIA RELEASE

Ionic Media Wins OMMA Award for Best Integrated Online Campaign

Encino, CA – October 13, 2009 – Multichannel marketing and media agency Ionic Media shared the OMMA Award for Best Integrated Campaign in the Health and Pharmaceutical Industries with its client, Bausch & Lomb and co-agency Digital Pulp at a ceremony in New York.

The OMMA Award (Online Marketing, Media and Advertising) honors the online marketing campaign that shows the best usage of online media in the promotion of health and pharma brands, products and services.

"We are honored to win this award with our partners at Bausch & Lomb and Digital Pulp," said Michael Kubin, Managing Director of Ionic Media. "It is an acknowledgement of our commitment to a fully integrated viewpoint among partner agencies – no silos, no hidden agendas – just everyone doing innovative work to drive great results for our client, in this case, Bausch & Lomb."

Since January 2009, Ionic Media has partnered with Bausch & Lomb, one of the best-known and most respected healthcare brands in the world. Working for Bausch & Lomb, Ionic Media delivers cutting-edge online and offline marketing campaigns to drive consumers to its flagship brands: PureVision, SofLens, Crystalens and ReNu, across a variety of product types.

"Bausch & Lomb is a smart marketing partner. They understand the value of integrating media across television, display, search marketing and mobile to drive the most access and best results," said Kubin. "This award reflects that integrated viewpoint."

For more information about Ionic Media and the successful Bausch & Lomb integrated campaign, please contact Mary Huffman at 818-849-3728 or mhuffman@ionicmedia.com.

About the OMMA Awards

The OMMA Awards ceremony was held at the New York Marriott Marquis. This marks the fourth year for the OMMA Awards. Winners come from three disciplines-Online Advertising Creativity, Integrated Online Campaigns and Website Excellence. Participants vie for position in a total of 61 categories: 28 for advertising, 15 for online and 18 for websites.

About Ionic Media

Ionic Media is obsessed with results.

Ionic Media is a multi-channel media optimization agency. We specialize in working with clients experiencing rapid growth or in need of rapid turnaround. Our metrics-driven planning and proprietary optimization technologies enable better and faster results for clients. Ionic Media client experience includes Disney, Marriott, Verizon Wireless, iRobot, FNBO, Virgin, Hard Rock, Relax the Back, Therative, Smith & Hawken, Cooking.com, Gamefly, and Children’s Hospital of Philadelphia, among others.

Our senior marketing, media and technology executives manage direct response and hybrid direct response/branding campaigns. They have held senior positions in media and marketing management for traditional, online, and direct response companies such as The Interpublic Group, The Walt Disney Company, Club Med, Time-Life, Newsweek, TVGuide, Western International Media, Corinthian Direct, DMB&B Direct, Katz Communications, and Chris Craft Broadcasting.

Ionic Media was founded in 2002 and has been honored with an Inc 500 award, PPC and SEO Agency awards from TopSEOs and the Entrepreneur Magazine Hot 100 award. For more information, please visit the website at www.IonicMedia.com or call Mary Huffman, Executive Vice President, at 818-849-3728.

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