MEDIA RELEASE
Ionic Media Develops PPC Certification Course with Partner, Market Motive
Encino, CA – September 10, 2008 – Ionic Media, the leading multi-channel media optimization agency, has developed a comprehensive pay-per-click search training course and certification. Ionic worked in conjunction with the leading search marketing training company, Market Motive.
The training course includes eight classes on best practice PPC techniques and covers all the basic topics a marketer needs to develop a good PPC campaign including:
- Building your keyword list
- Writing effective ad copy
- Structuring your account for success
- Driving high quality traffic from content networks
- Bidding for success
- Keyword matching options
- Advanced bidding strategies
- Choosing the right landing page
Together, these narrated videos with topical quizzes allow marketers to become proficient in the increasingly complex science of pay-per-click marketing. And proficiency in this area often leads to profitability.
"This certification course is a great way to share our years of PPC experience with marketers who are trying to build their businesses" said Ted Huffman, Managing Director at Ionic Media. "We have proven techniques that can make paid search marketing easier for those who want to do it on their own. And it showcases our expertise for marketers who want some help with their PPC marketing."
Ionic Media has partnered with Market Motive to develop this online PPC training and to provide timely insights in a monthly conference call with Market Motive subscribers about PPC topics of every sort.
For more information on Ionic Media and their services, visit www.IonicMedia.com or call Mary Huffman at 818-849-3728. For more information about becoming a Market Motive subscriber, visit www.MarketMotive.com or call them at 831-706-2369.
About Ionic Media
Ionic Media is obsessed with results.
Ionic Media is a multi-channel media optimization agency. We specialize in working with clients experiencing rapid growth or in need of rapid turnaround. Our metrics-driven planning and proprietary optimization technologies enable better and faster results for clients. Ionic Media client experience includes Disney, Marriott, Verizon Wireless, iRobot, FNBO, Virgin, Hard Rock, Relax the Back, Therative, Smith & Hawken, Cooking.com, Gamefly, and Children’s Hospital of Philadelphia, among others.
Our senior marketing, media and technology executives manage direct response and hybrid direct response/branding campaigns. They have held senior positions in media and marketing management for traditional, online, and direct response companies such as The Interpublic Group, The Walt Disney Company, Club Med, Time-Life, Newsweek, TVGuide, Western International Media, Corinthian Direct, DMB&B Direct, Katz Communications, and Chris Craft Broadcasting.
Ionic Media was founded in 2002 and has been honored with an Inc 500 award, PPC and SEO Agency awards from TopSEOs and the Entrepreneur Magazine Hot 100 award. For more information, please visit the website at www.IonicMedia.com or call Mary Huffman, Executive Vice President, at 818-849-3728.
About Market Motive
Market Motive provides search marketing certification, online marketing training videos, workshops and direct Q&A with top internet marketing consultants for just $299 per month: Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call 831-706-2369.
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