Search Marketing

Search Marketing is simply the most cost effective, fastest way to drive customers to your website and build sales. Ideal for any organization seeking to drive more revenue through their website, search marketing delivers on both branding and immediate direct response objectives.

Building Your Brand Through Search Marketing

Research indicates that over 95% of consumers are researching products online via search engines, before they make the decision to buy. Reaching your potential consumers in this stage is vital to establishing your brand to them.

At Ionic Media, we believe that the best long-term value from search marketing derives from increasing your organic search ranking, so that your site appears naturally when consumers search for specific targeted keywords. This, in effect, increases your brand reach significantly, and since this traffic is "free", it can have an enormous effect on your bottom line. 

Ionic Media research indicates that if you are able to get both the #1 ranking on organic search results, as well as the #1 ranking on pay per click results, you will get 60%+ of the clicks that occur on that keyword. This multiplier effect can extend your brand reach significantly, simply by focusing on both brand and direct response.

Driving Sales & Leads Through Search Marketing

Pay-per-click search marketing was pioneered by GoTo.com, the first search engine to invent and patent the ability for advertisers to create copy and pick the keywords and ranking that they wanted to obtain. Ionic Media was founded by and is run by executives who were instrumental in building GoTo.com and pay-per-click marketing into the amazingly popular channel it is today.

At Ionic Media, we will combine rigorous economic performance, with a relentless focus on meeting your business objectives. We focus on results and sales, not on spend. 

A typical paid search campaign includes spend of $20,000+ per month and: 

• Delivers traffic to dozens (or hundreds) of landing pages, to drive the highest conversion rate
• Consists of tens of thousands of targeted niche keywords (the long tail of cost-effective traffic)
• Has 30-50 adgroups and campaigns, targeting the ad copy directly to the keywords
• Tests three to five versions of ads on a rotating basis (for most adgroups), in an ever-improving A/B test approach that continually identifies top producing ad copy
• Ultimately, can deliver Return on Ad Spend (ROAS) of 400% - 1000%.

Contact Ionic Media for More Information

Contact us - we will start by understanding your needs, and will work with you to develop a customized search engine marketing program that delivers results.