DIGITAL · DIRECT· SOCIAL · TRADITIONAL · PERFORMANCE
iSocial, Ionic Media's social media offering, leverages community-based online tools to foster closer connections and interaction between a brand and its customers.
| Percent of Users Participating in Social Networking Sites (e.g., Facebook, MySpace, LinkedIn) |
|
| 15-24 years old | 75% |
| 25-34 years old | 57% |
| 35-44 years old | 38% |
| 45-54 years old | 29% |
| 55-64 years old | 13% |
| 65+ years old | 4% |
| source: Exact Target, February 2008 | |
The goal of iSocial campaigns is to improve brand awareness and interest, drive cost-effective customer acquisition, and stronger customer relationships for our clients via non-traditional online media.
We offer four packages to meet the needs to any marketer who wants to reach out to the internet community:
- Social Saturation: Provides relevant, comprehensive coverage on all major social media outlets
- Community Power: Offers the creation, incentivization and management of a growing community for your brand
- Viral Video: Syndicates existing creative video assets to drive the most impact
- Viral Images: Enhances the impact of existing creative photo assets to boost your brand, product or service.
Case Study: Computer Review Site
For a major online computer review website, Ionic Media undertook an extensive social media campaign, focusing on keyword-driven social bookmarking sites, forum postings, and recommendation sites.
The results were profound: within weeks traffic had increased by over 20%, the client received the most organic traffic in their history, and they had dozens of keywords increase organic ranking into Google's top 10.
