General Media

Ionic Media is a full-service media buying and planning agency.  We are first and foremost marketers, who use media as tools to help us achieve our clients’ goals.  We provide the following services:

• Research and strategic planning to help us identify who the target is and what the marketing objectives are.
• Our media planning and buying teams are responsible for segmentation analysis and media mix models to help us buy the most cost effective channels to reach our target audience.
• Interactive and online marketing services are integrated into all our planning and buying
• We provide expertise in both general market and Hispanic media, as Hispanic media is the fastest growing segment in the US

Our key differentiators:

• Timely, open and transparent communication and reporting systems
• Accountability
  • Tracking and optimization
  • Shift media strategies mid course—add to what’s working and cut back on what’s lagging
• Clout
  • $150MM+ Planning and Buying
  • Relationships with top media executives are leveraged on behalf of all clients
• Media buys
  • 20-30% in extra value on most media buys through in-program promotions, integrated product placements, bonus media, and various upgrades
  • Where possible, we negotiate exclusive category positions in programming, as well as sponsorship mentions and billboards

Systematic Planning Process

• Planning and smart negotiating are the foundations for effective and efficient buys.
• Proper planning involves reviewing and analyzing the plan against existing market conditions and historical business, and getting an accurate reading of specific markets in terms of the supply and demand of media inventory.

Tactical Resources

Non-Traditional Media Opportunities:

·  Our buyers are directed to look out for non-traditional media opportunities

Remnant Inventory Usage:

·  Taking advantage of remnant inventory and utilizing print space brokers are other ways to pass along significant savings to our clients.

Reporting and metrics

Maximizing sales and ROI demands timely and comprehensive metrics readings. Ionic’s breadth of media knowledge across multiple media channels/vehicles-allows us to precisely select the most efficient media.