Ionic Media excels at direct response offline media planning and buying. We are a leader in direct response who can meet and usually beat all prices that another agency can secure for direct response inventory.
We look at the whole picture to ensure that direct response media can perform effectively including working upstream with the client manufacturing and working downstream with the call centers and fulfillment houses.
Our goal with direct response media is to ring the client's cash register quickly and to develop a media plan that can deliver now and into the future.
Ionic Media has the leverage, buying power and relationships that deliver lower cost and more effective direct campaigns to marketers.
Case Study: Appliance Retailer
The sales were stagnating for this small appliance retailer. Ionic Media developed a cutting-edge offline strategy. This company was named by Advertising Age as one of 2003's Top 50 Marketers, principally due to its innovative and untraditional media strategy.
